Blog Posts
Sept. 2, 2026
YouTube’s New “Views” vs. “Engaged Views” Metrics: What Podtrac’s Early Data Reveals About Video Podcast Consumption
On August 24, 2026, YouTube quietly rolled out one of its most consequential measurement changes in years — a redefinition of what counts as a view for all videos, including video podcasts. Today, Podtrac released its initial analysis of how this sh…
Aug. 22, 2026
YouTube’s New “Views” System Is Here — And Apparently Hovering Counts as Engagement Now
YouTube has finally explained its new views versus engaged views system, and honestly, it feels like we’re all being gaslit by a hover preview. Yes, really. A hover preview. Hover = View. Keep Hovering = Engaged View. Here’s the new reality: …
Aug. 18, 2026
Basis and Barometer Bring Episode‑Level Brand Suitability to Podcast Advertising
Basis and Barometer Bring Episode‑Level Brand Suitability to Podcast Advertising Podcast advertising has always lived in a strange tension: brands love the intimacy and influence of audio, but they’ve struggled to control where their ads actually l…
Aug. 11, 2026
The Branded Podcast Renaissance: Why Short and Bingeable is Back
Welcome back, podcasters and audio enthusiasts! If you have been paying attention to the audio landscape over the last few years, you have probably noticed a seismic shift. The days of rigid, overly structured corporate audio are fading fast into th…