Podcasting Posts

YouTube has finally explained its new views versus engaged views system, and honestly, it feels like we’re all being gaslit by a hover preview.  Yes, really.  A hover preview. Hover = View. Keep Hovering = Engaged View. Here’s the new reality: …

Basis and Barometer Bring Episode‑Level Brand Suitability to Podcast Advertising Podcast advertising has always lived in a strange tension: brands love the intimacy and influence of audio, but they’ve struggled to control where their ads actually l…

Welcome back, podcasters and audio enthusiasts! If you have been paying attention to the audio landscape over the last few years, you have probably noticed a seismic shift. The days of rigid, overly structured corporate audio are fading fast into th…