Episodes

Substack is making a bigger play in audio with a new podcast tab — a dedicated space that helps creators reach their current listeners while boosting discovery for new ones. It centralizes shows from Substack writers and reflects a fast‑growing ecosystem where podcasters on the platform now earn over $200 million a year. It’s another step in Substack’s push to become a full home for independent media, where writing, audio, and community live together. We also dig into new research showing that ...

This episode looks at three stories shaping the podcast landscape right now. First, Bobby Bones marks ten years of The BobbyCast, a show that’s grown from a passion project into a multi‑platform force — now pulling in 92 million monthly social impressions, reaching 5.4 million followers, launching the Nashville Podcast Network, and expanding all the way to Netflix. Then we break down new publishing trends: nearly one‑third of podcast episodes drop every 3–7 days, one in four release every 8–14 ...

This episode brings together three big stories shaping the podcast world right now. First, Audacity v4 has landed with a major redesign — a cleaner interface, customizable workspaces, new clip‑editing tools, expanded plugin support, and a more flexible recording workflow. The core app stays free, even as Audacity promotes its optional cloud‑saving service. Then we zoom out to listener behavior: 62.1% of adults listen to podcasts on an iPhone, dwarfing Android, Windows, and iPad usage. It’s a re...

Gen Z matters — just not in the oversimplified way advertisers keep assuming. New data shows Gen Z’s podcast behavior is intensely market‑specific: Sports dominates 18–24s in France, Comedy leads in the UK and Australia, and personas across the U.S., France, and Australia reveal wildly different interests from auto and fitness to sustainability, fashion, Pride, and summer travel. Treating Gen Z as one global audience misses the nuance — and the opportunity. We also break down why podcast listen...

Part 2 digs into who’s actually listening to podcasts — and spoiler, it’s not just Millennials. Sure, 25–34 is the biggest group across major markets, but the full picture shows real spread: Gen X, Gen Z, Boomers, even Gen Alpha all show up in meaningful ways. Different ages lean into different genres too — teens hit Sports, 18–34 loves Comedy, 35–44 leans Society & Culture, 45–54 goes Education, 55–64 rides True Crime, and 65+ sticks with News. Podcasting isn’t “young.” It’s genuinely cross‑gen...

Spotify hits 713M users and doubles down on video with Netflix; Apple adds auto transcripts & chapters; YouTube rolls out AI clip tools; and Apple transcripts now cover 125M+ episodes in 13 languages.

In this episode, we explore the latest podcast industry trends, including insights from Acast’s Podcast Pulse 2025 report on creator influence and audience trust. We break down how podcast creators are reshaping media, why listeners trust them more than traditional influencers, and what that means for brand partnerships and monetization. Plus, we dive into Triton Digital’s launch of AdBuilder AI, a self-serve audio ad platform built for small businesses and unpack Q3’s podcast ad spend surge—in...

Ever wish you could capture that one moment from a podcast? (PodNews) The number of new Podcast episodes that we dropped in October . . . it a staggering number. The $1 Billion measurement gap that Oxford Road is call out in podcasting. 1000 Subcribers and 4,000 public watch hours on YouTube that what is takes to start generating real money.

Part 1 of a six-part series on "HOW TO MAKE MONEY WITH YouTube" . . . you could make $10,000+! How many people listen to a podcast, this number just might surprise you (Edison Reseach). Language remains a divisive issue in podcasts with 53.5% supporting removing bleeps and swearing (Bulger). For years, advertisers swore by the "rule of three"—the idea that hearing an ad three times was like a magical spell that made it stick in your brain. Listen on Apple, Spotify and all podcasting platforms.

Podcasting By The Numbers, Your Daily Source for facts and stats from the podcasting industry. Each episode will provide you four (4) key insights and indicators that will help maneuver you through the ever-changing podcasting landscape.