Episodes

Headliner is pushing podcast automation forward with its new YouTube Video Clips Automation, turning any YouTube Podcast Playlist into nonstop, styled, captioned, auto‑published clips — freeing creators from the busywork and keeping shows growing on their own. At Podcast Week’s kickoff, Ira Glass reminded the Sounds Profitable crowd of “what podcasts do better,” arguing that deeper storytelling creates deeper listener connections — and stronger ad performance. And TYT is making a major busines...

This episode breaks down the shifting metrics shaping podcast and platform advertising. Glenn Rubenstein of ADOPTER Media warns that YouTube’s rushed view‑metric changes inflate counts while making each view worth less — and says Spotify’s skip‑ad tests only weaken measurement further. We also dig into Magellan AI’s Q2 2026 report, which shows that judging podcast ads after one week captures less than half their true impact. Most conversions happen over a full month, not in the first few days. ...

Today, Audiencelift launches Preferred Apps & Players, giving podcasters real control over where their audiences grow. Listeners discover shows across 50,000 premium publishers and pick exactly where to listen—Apple Podcasts, YouTube Music, Overcast, and more. With Verified Growth™, creators can finally see the full listener journey instead of chasing raw download totals. We also spotlight FOX News Rewind: 9/11, a powerful series revisiting the day the world changed and the resilience that foll...

This episode covers three major shifts in podcasting. First, Caloroga Media unveils Linnet, a browser‑based AI studio that handles scripting, recording, editing, mixing, artwork, video, and publishing in one place—built to match real production quality and keep creators fully in control. Then we dig into new survey data showing a growing divide between fast, high‑volume video creators and slower, highly produced audio storytellers, and why protecting audio‑first formats still matters. Finally, F...

This episode zooms out to the real tension in the creator economy — not content, not algorithms, but the disconnect between creators, audiences, and advertisers. Each group thinks they’re listening, but they’re operating on assumptions that haven’t matched reality in years. Part 5 brings the whole series together, showing where those gaps line up and how the ecosystem gets smarter once everyone stops talking past each other. Plus, a quick look at Apple Podcasts’ refreshed embedded player, now s...

Part 4 cuts through one of podcasting’s biggest myths: the idea that the medium skews male. It doesn’t. Across markets, gender is nearly balanced — and the real story lives in the deviations. France and the UK lean more female, while the US, Germany, and Australia sit near the global baseline. Category behavior sharpens the picture: True Crime skews female, News and Sports skew male, and Comedy and Society & Culture stay balanced. In the UK, women over‑index to Comedy; in France, they lean harde...

We start with the creator blind spot — the fact that 27% of podcasters don’t listen to other shows in their niche. Some avoid influence on purpose. Others get swallowed by production. Either way, it shapes how they create and how disconnected they can become from the listeners they’re trying to reach. Who Actually Listens to Podcasts is a five‑part reality check for creators and advertisers who think they already know their audience. Spoiler: most don’t. Then we zoom out to the audiences advert...

Quince is absolutely flooding podcast ads — $7.5 million in July, outspending everyone, with BetterHelp and Amazon trailing behind. Hero Bread, Accenture, and Lululemon are the surprise climbers, jumping fast in month‑over‑month growth. YouTube had its classic “oops” moment: The Parent Tap got banned, appealed, denied instantly… and then reinstated once an actual human looked at it. The algorithm stays dramatic. Patreon is in full makeover mode, rolling out 30 new discovery features that are a...

Podbean basically walked in waving its IAB certification like, “These numbers aren’t vibes — they’re science.” With fully standardized metrics, your downloads finally mean what you think they mean, and sponsors can stop squinting at your analytics like they’re reading tea leaves. Meanwhile, Meta has resurrected its podcast dreams — not on Facebook, but on Threads, the app that somehow became everyone’s group chat. They’re testing transcript‑overlaid audio clips, profile podcast links, and a “...

Conservative podcast audiences are shifting fast heading into the 2026 election cycle. Edison Podcast Metrics shows major gains for Megyn Kelly, Shawn Ryan, and Candace — while Dan Bongino, Jordan Peterson, Ben Shapiro, and Mark Levin are trending down. Podbean creators also faced a major analytics glitch after an anti‑bot update wiped out all Apple Podcasts downloads, leaving many stuck with inaccurate reporting. Plus, Apple Podcasts reminds creators that followers matter: followers liste...

We’re digging into the plot twists shaking up the podcast world. First: YouTube’s own data reveals that video podcasts . . . aren’t being watched. Nearly half of YouTube‑first listeners are treating the platform like a giant audio app — even as creators obsess over lighting, angles, and perfect hair. We’ll break down new Edison Research numbers showing podcast listening hitting 115 million Americans weekly — a massive jump from 2024. Then: the shocking disappearance of The Parent Tap, one of You...

This week in podcasting, the power plays are everywhere. Triton Digital’s Q2 Ranker shows the charts in motion — comedy dominating, news surging ahead of the midterms, and creator‑led shows climbing fast. Spotify drops a shiny new ad‑skip button that could reshape creator revenue and listener loyalty. And Audacy locks in MeidasTouch as its exclusive audio partner, adding one of the most fired‑up audiences in digital news to its ecosystem. We break down the biggest movers, the platform bets, the...