Episodes

Headliner is pushing podcast automation forward with its new YouTube Video Clips Automation, turning any YouTube Podcast Playlist into nonstop, styled, captioned, auto‑published clips — freeing creators from the busywork and keeping shows growing on their own. At Podcast Week’s kickoff, Ira Glass reminded the Sounds Profitable crowd of “what podcasts do better,” arguing that deeper storytelling creates deeper listener connections — and stronger ad performance. And TYT is making a major busines...

Substack is making a bigger play in audio with a new podcast tab — a dedicated space that helps creators reach their current listeners while boosting discovery for new ones. It centralizes shows from Substack writers and reflects a fast‑growing ecosystem where podcasters on the platform now earn over $200 million a year. It’s another step in Substack’s push to become a full home for independent media, where writing, audio, and community live together. We also dig into new research showing that ...

This episode breaks down the shifting metrics shaping podcast and platform advertising. Glenn Rubenstein of ADOPTER Media warns that YouTube’s rushed view‑metric changes inflate counts while making each view worth less — and says Spotify’s skip‑ad tests only weaken measurement further. We also dig into Magellan AI’s Q2 2026 report, which shows that judging podcast ads after one week captures less than half their true impact. Most conversions happen over a full month, not in the first few days. ...

Today, Audiencelift launches Preferred Apps & Players, giving podcasters real control over where their audiences grow. Listeners discover shows across 50,000 premium publishers and pick exactly where to listen—Apple Podcasts, YouTube Music, Overcast, and more. With Verified Growth™, creators can finally see the full listener journey instead of chasing raw download totals. We also spotlight FOX News Rewind: 9/11, a powerful series revisiting the day the world changed and the resilience that foll...

This episode covers three major shifts in podcasting. First, Caloroga Media unveils Linnet, a browser‑based AI studio that handles scripting, recording, editing, mixing, artwork, video, and publishing in one place—built to match real production quality and keep creators fully in control. Then we dig into new survey data showing a growing divide between fast, high‑volume video creators and slower, highly produced audio storytellers, and why protecting audio‑first formats still matters. Finally, F...

This episode looks at three stories shaping the podcast landscape right now. First, Bobby Bones marks ten years of The BobbyCast, a show that’s grown from a passion project into a multi‑platform force — now pulling in 92 million monthly social impressions, reaching 5.4 million followers, launching the Nashville Podcast Network, and expanding all the way to Netflix. Then we break down new publishing trends: nearly one‑third of podcast episodes drop every 3–7 days, one in four release every 8–14 ...

This episode brings together three big stories shaping the podcast world right now. First, Audacity v4 has landed with a major redesign — a cleaner interface, customizable workspaces, new clip‑editing tools, expanded plugin support, and a more flexible recording workflow. The core app stays free, even as Audacity promotes its optional cloud‑saving service. Then we zoom out to listener behavior: 62.1% of adults listen to podcasts on an iPhone, dwarfing Android, Windows, and iPad usage. It’s a re...

This episode zooms out to the real tension in the creator economy — not content, not algorithms, but the disconnect between creators, audiences, and advertisers. Each group thinks they’re listening, but they’re operating on assumptions that haven’t matched reality in years. Part 5 brings the whole series together, showing where those gaps line up and how the ecosystem gets smarter once everyone stops talking past each other. Plus, a quick look at Apple Podcasts’ refreshed embedded player, now s...

Part 4 cuts through one of podcasting’s biggest myths: the idea that the medium skews male. It doesn’t. Across markets, gender is nearly balanced — and the real story lives in the deviations. France and the UK lean more female, while the US, Germany, and Australia sit near the global baseline. Category behavior sharpens the picture: True Crime skews female, News and Sports skew male, and Comedy and Society & Culture stay balanced. In the UK, women over‑index to Comedy; in France, they lean harde...

Gen Z matters — just not in the oversimplified way advertisers keep assuming. New data shows Gen Z’s podcast behavior is intensely market‑specific: Sports dominates 18–24s in France, Comedy leads in the UK and Australia, and personas across the U.S., France, and Australia reveal wildly different interests from auto and fitness to sustainability, fashion, Pride, and summer travel. Treating Gen Z as one global audience misses the nuance — and the opportunity. We also break down why podcast listen...

Part 2 digs into who’s actually listening to podcasts — and spoiler, it’s not just Millennials. Sure, 25–34 is the biggest group across major markets, but the full picture shows real spread: Gen X, Gen Z, Boomers, even Gen Alpha all show up in meaningful ways. Different ages lean into different genres too — teens hit Sports, 18–34 loves Comedy, 35–44 leans Society & Culture, 45–54 goes Education, 55–64 rides True Crime, and 65+ sticks with News. Podcasting isn’t “young.” It’s genuinely cross‑gen...

We start with the creator blind spot — the fact that 27% of podcasters don’t listen to other shows in their niche. Some avoid influence on purpose. Others get swallowed by production. Either way, it shapes how they create and how disconnected they can become from the listeners they’re trying to reach. Who Actually Listens to Podcasts is a five‑part reality check for creators and advertisers who think they already know their audience. Spoiler: most don’t. Then we zoom out to the audiences advert...