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PlayerFM Milestones, Metrics, and the Future of Podcasting
This episode looks at three stories shaping the podcast landscape right now. First, Bobby Bones marks ten years of The BobbyCast, a show that’s grown from a passion project into a multi‑platform force — now pulling in 92 million monthly social impressions, reaching 5.4 million followers, launching the Nashville Podcast Network, and expanding all the way to Netflix.
Then we break down new publishing trends: nearly one‑third of podcast episodes drop every 3–7 days, one in four release every 8–14 days, and only 1% publish monthly — a snapshot of how creators pace their output in a crowded market.
Finally, we dig into the debate around video clips. With 74% of indie podcasters saying clips boost full‑episode listening — and 26% saying they hurt it — creators are navigating a tricky balance. Clips can spark discovery, but they can also become the product if you’re not careful. Used well, they open the door; just don’t expect everyone who walks in to stay for the full conversation.
And here's our first story. Bobby Bones is celebrating a major milestone, 10 years of the Bobby cast. What started as a side project has grown into one of the most influential shows in country music and entertainment, now generating more than 92 million monthly social impressions and reaching 5.4 million followers across his platform. Over the past decade, the podcast has become a hub for artists, songwriters, and creators who want to tell stories that don't fit neatly into a three-minute radio segment. The Bobby cast has now crossed into streaming with episodes available on Netflix, bringing Bobby's long-form conversations to even a wider audience. 10 years in, the show has evolved from a passion project into a multi-platform force, shaping how country artists connect with fans and how the behind-the-scenes stories get told. And judging by the numbers and the expansion, Bobby Bones isn't slowing down anytime soon.
And here's a quick stat for you. Nearly one in four podcasts are published every 8-14 days. On the other hand, just 1% of the podcast episodes are published every 30 days or more. Besides, around one-third of podcasts are published every 3-7 days. And one in two podcast episodes are published every 15-29 days.
And there's your quick stat.
And here's our final story. Many podcasters use short video clips to promote their shows across TikTok, YouTube Shorts, and Instagram. Clips can introduce your podcast to new audiences, but they also can become a replacement for a full episode if you're not careful. In Podcast Host Survey, 70% of indie podcasters say clips encourage full-episode listening, while 26% believe clips can reduce long-form engagement. Most creators aren't worried about this, but there are risks. Clips can give away the best moments, keeping people scrolling instead of switching apps, and even create an audience that thinks highlights are the podcast. But with the right strategy, treating clips as a funnel, sparking curiosity, using platforms like YouTube Shorts, and making clips as part of a broader growth plan, they're far more likely to help than harm. Used well, clips can open the door. Just remember, not everyone who peeks inside will stay for the whole conversation.
And that'll do it for today. If you enjoyed today's show, hit follow on Spotify so you don't miss a minute of tomorrow's episode. You can find us also on Apple Podcasts, iHeart, and pretty much every platform you listen on. Survey data shows video creators favor fast, raw, high-volume output, while audio creators lean towards slower, high-produced storytelling. I'll have more on this in tomorrow's show. Like today's takeaway? Tap in with a quick review. It powers the show and brings more episodes straight to you. I'm Gary Spurgeon with the fastest four minutes in podcasting. Podcasting by the numbers. And remember, you're only one podcast away from changing your world.